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New arrivals Sunburst Runner $119.90 30% OFF Ocean Glide $134.90 NEW Live conversations Hi! Your order is out for delivery 📦 10:42 AM · SMS Amazing, can I track it? Yes! Track here → sinch.co/track 🔗 10:43 AM · SMS Delivered. Thank you! 🙌 Rate your experience? ⭐⭐⭐⭐⭐ 10:51 AM · SMS SMS WhatsApp RCS Email Engagement rate 59% 51% 53% 45% The state of customer communications Effective digital communications keep customers engaged, informed, safe, and happy — the four pillars of customer connection. Explore 8 chapters of fresh, practical insights. Get into the report Email 49% SMS 31% Push 20% Open rate 78% Click-through 43% Conversion 29% ContactStatus Samantha R. Active Jordan M. Pending Alex K. Active 3,000+Consumers surveyed 1,500+Businesses surveyed 8In-depth chapters 4Industry deep-dives Explore the report Eight chapters. One complete picture. Dive into each chapter to discover what’s driving the future of digital customer communications in 2025. 01 Chapter 01 Industry insights Get to know the challenges – and the opportunities – in digital customer communications in 2025. Read chapter 02 Chapter 02 Keep customers engaged Make sure your audience is always interested — not annoyed. Read chapter 03 Chapter 03 Keep customers informed Prioritize transactional messages — they’re more powerful than you think. Read chapter 04 Chapter 04 Keep customers safe Protect your audience from bad actors and build trust through secure communications. Read chapter 05 Chapter 05 Keep customers happy Don’t be shy. Show you care and keep them coming back for more. Read chapter 06 Chapter 06 Make every message matter A holistic look at the four pillars of customer communication and what comes next. Read chapter 07 Chapter 07 About the survey See who participated in the research and learn about the survey methodology behind the findings. Read chapter 08 Chapter 08 Industry reports Download PDFs with findings across retail, financial services, healthcare, and technology sectors. Read chapter What’s ahead in this exclusive report? 2025 The state of customercommunications sinch Take the insights with you… Get your free copy of The state of customer communications — fill the form below and our team will send it straight to your inbox along with a custom roadmap. Get the free report → The State of Customer Communications 2025 Ready to transform your customer communications? Get the full 2025 report and discover what thousands of consumers and businesses revealed about the future of digital messaging. ✓Free PDF download ✓No email required ✓8 in-depth chapters ✓Free expert consultation 📩 Get the Report + Talk to an Expert → No credit card · Free 30-min consultation with our team ✕ Get the free report+ talk to our team. Tell us about your business and we’ll send you the full 2025 report plus a custom communication roadmap — completely free. 🔒 Your data is safe. We never spam. Unsubscribe anytime.

WhatsApp Business in India — The Definitive Guide | Sinch India Edition · 2026 The Definitive Whitepaper The Complete Guide to WhatsApp Business for Indian Enterprises How India’s leading brands are replacing call centers, SMS campaigns, and manual follow-ups with intelligent WhatsApp automation — and the numbers that prove it works. 500M+Indian WhatsApp users 98%Average message open rate 175K+Businesses on Sinch globally 7 DaysAverage go-live time © 2026 Sinch India Powered by Sinch · sinch.com/in Inside this whitepaper What you’lllearn today A deep-dive into how WhatsApp Business is transforming customer communication across India — with data, case study insights, implementation guides and ROI frameworks. 01The India WhatsApp Opportunity§1 02Why WhatsApp Wins Over SMS & Calls§2 03Industry Use Cases & Results§3 04How Sinch Builds Your WhatsApp Journey§4 05The Numbers That Matter§5 06Channels: SMS, RCS, WhatsApp & More§6 07ROI Framework & Business Case§7 08Technology & Integration Stack§8 09Compliance, Privacy & Security§9 10Go Live in 7 Days: The Roadmap§10 11Why Sinch India§11 12Get Started§12 01The India Opportunity India doesn’t just use WhatsApp.India lives on WhatsApp. With over 500 million users, India is WhatsApp’s single largest market globally. It’s not a messaging app here — it’s infrastructure. And for businesses, it’s the most direct line to every customer. 500M+ WhatsApp users in India India accounts for the single largest WhatsApp user base in the world — more than the entire population of the United States. 98% Message open rate WhatsApp messages are opened nearly 3× faster than emails and 2× faster than SMS. Attention is already there. 4.2 hrs Daily screen time per user The average Indian smartphone user spends over 4 hours daily on their phone. WhatsApp is their most-used app. ₹14.3T India’s digital economy by 2027 Brands that win digital customer communication now will capture a disproportionate share of this growth. 💡 Key Insight India’s top brands are already making the shift. Home services businesses handle 40,000+ bookings per month via WhatsApp with zero call center involvement. Financial institutions have collected ₹7.6 Crore through automated WhatsApp payment reminders. Travel brands have cut cost-per-order by ~50% with interactive WhatsApp campaigns. The window to be an early mover in your industry is closing fast. The traditional customer communication stack — call centers, bulk SMS, email blasts — was built for a different era. Today’s Indian customer expects instant responses, 24/7 availability, and conversations that feel personal. WhatsApp Business delivers all three at a fraction of the cost of legacy systems. 02Channel Comparison Why WhatsApp wins overevery other channel The data doesn’t lie. Across every metric that matters to business — open rates, response rates, conversion, cost — WhatsApp outperforms the alternatives decisively. Metric 📱 WhatsApp 💬 SMS 📧 Email 📞 Call Center Open Rate 98% 20–35% 15–25% N/A Response Rate 40–60% 5–10% 2–5% Depends on wait Average Response Time Under 90 min Hours 24–48 hrs 47 min hold avg Rich Media Support ✓ Full support ✗ Text only Limited ✗ Voice only 2-Way Conversation ✓ Native ✗ Limited Partial ✓ Yes Automation Capability Full — Flows, bots Basic Moderate Costly IVR Cost per Interaction Lowest Low Low Highest Customer Satisfaction ★★★★★ ★★★ ★★★ ★★ (when queues) 🔒End-to-End EncryptedEvery message on WhatsApp Business is encrypted. Customers trust it because it feels like a personal channel — because it is. ✅Verified Business ProfileA green tick next to your name tells customers you’re a verified business. Instant trust, zero scam confusion. 🎯3× Higher CTR vs SMSRich media, interactive buttons and carousels drive 3× higher click-through rates compared to plain-text SMS campaigns. 🤖WhatsApp FlowsMulti-step, form-like interactions entirely within WhatsApp. Book, pay, register — without leaving the app. 🛍️Commerce Built-InProduct catalogues, order tracking, payment links — WhatsApp is rapidly becoming India’s primary shopping interface. 📊Real-Time AnalyticsDelivery, read receipts, button clicks — full visibility into what’s working across every customer conversation. 03Industry Use Cases Every industry. One platform. WhatsApp Business isn’t a single-use tool. Across industries, it replaces broken workflows with instant, automated conversations that customers actually love. 🏠 Home Services Service booking & repair management Replace inbound call queues with a 24/7 WhatsApp self-service flow. Customers select their product, confirm their address, and receive a ticket — all without speaking to an agent. Works for ACs, appliances, plumbing, electricians and more. 40K+Bookings automated monthly→ 24/7 · Zero agent · 90s booking 💳 Financial Services EMI collection & payment reminders Send personalized loan EMI reminders with embedded one-tap payment links directly on WhatsApp. Customers pay without switching apps. CRM updates instantly. Agent involvement: zero. Result: dramatically higher collection rates. ₹7.6CrCollected via WhatsApp→ 98% open · 100% automated ✈️ Travel & Commerce Re-engagement & gamified campaigns Re-activate dormant users with interactive quiz campaigns, exclusive offers and personalized travel recommendations on WhatsApp. AI voice interactions and decibel-based engagement features create experiences SMS can never match. ~50%Lower cost per order→ 2.5× engagement · 58% read rate 🏥 Healthcare Appointment booking & health alerts Allow patients to book, confirm and reschedule appointments on WhatsApp. Send medication reminders, lab report notifications and post-care follow-ups automatically. Reduce no-shows by up to 40% with smart reminder flows. 40%Reduction in no-shows→ Appointment + reminders + reports 🛍️ Retail & E-Commerce Order updates & conversational commerce From order confirmation to delivery tracking to return requests — handle the complete post-purchase journey on WhatsApp. Launch product catalogues, flash sale alerts and abandoned cart recovery campaigns with rich media and CTAs. 3×Higher CTR vs SMS campaigns→ Catalogue · Orders · Returns 🎓 Education Admissions, alerts & student engagement Automate admission enquiries, fee payment reminders, exam schedules and result notifications. Run interactive quiz campaigns to boost course engagement. Serve thousands of students simultaneously without adding staff. 60%Faster enquiry resolution→ Admissions · Payments · Alerts 04Implementation Process How Sinch builds yourWhatsApp journey Going live on WhatsApp with Sinch isn’t a months-long project. Our proven 4-step process takes you from first call to fully live in just 7 working days. 01 Day 1 – 2 Discovery & System Integration We start with a deep-dive into your existing customer communication workflows, pain points and…

Sinch Hero Live across India on WhatsApp Your customers are already on WhatsApp. Are you? From AC repairs to EMI payments to travel deals — India’s top brands close the loop in one conversation. 🏠 Home Services 💳 Financial Services ✈️ Travel & Commerce 160K+Repairs booked via WhatsApp ₹7.6CrCollected on WhatsApp ~50%Lower cost per order Powering Home Services Financial Services Travel & Commerce Healthcare Retail Logistics REPAIR 40K+ Bookings / month 90s Issue → Ticket 24/7 Zero agent needed 🏠 Home Services 🏠 ServiceDesk Pro ● Online · WhatsApp Business Sinch — Problem vs Solution ⚡ The Hard Truth Your customers deserve better than hold music. Every minute a customer waits on hold is a minute they’re searching for your competitor. ❌ Without Sinch The call centernightmare. 📞 “Your call is important to us. Please hold…” Average wait time hits 47 minutes during peak hours. Customers lose patience fast. ⏰ Closed after 6 PM. Closed weekends. AC breaks at 2 AM? Sorry, call back Monday. Your customer is already frustrated. 📉 67% hang up and never call back Every dropped call is a lost customer. Every lost customer is lost revenue — forever. 💬 SMS open rate: 20–35% You’re paying per message. Most go unread. The ones that are read get ignored. 👤 100 agents. Still not enough. Scaling means hiring. Hiring means costs. Costs mean thinner margins every quarter. 💸 ₹2.3L Lost per day from missed & abandoned service calls → → → VS → → → ✅ With Sinch One WhatsApp.Everything solved. ⚡ Customer messages. Bot responds in 3 seconds. No hold. No queue. No frustration. The conversation starts instantly, every time. 🌙 24/7. No holidays. No sick days. AC breaks at 2 AM? Booked, confirmed, ticket raised — in 90 seconds flat. 📈 98% open rate. They actually read it. WhatsApp is where India lives. Your message lands where attention already is. 💳 Pay, book, confirm — without leaving WhatsApp One tap payments. Instant confirmations. Zero app switching. Zero drop-off. 🤖 Zero agents. Infinite scale. 40,000 bookings a month. Fully automated. Your team focuses on what actually needs humans. 🚀 40K+ Bookings handled automatically every single month Sinch — Go Live Go live on WhatsApp in 7 days. 7days First call to fully live. No complexity. Just results. 01 Day 1–2 🔗 Connect Plug into your CRM, ERP or API — zero disruption. 02 Day 3–4 🎨 Build Custom WhatsApp flow designed in your brand voice. 03 Day 5–6 🧪 Test Real device testing. Every flow perfected before launch. 04 Day 7 🟢 🚀 Go Live 24/7 automated. Dashboard live. Revenue follows. ⚡ 40K+ Bookings / month ↑ Home Services 📲 98% Message open rate ↑ vs 35% SMS 💰 ₹7.6Cr Collected via WhatsApp ↑ Financial Services 🎯 ~50% Lower cost per order ↑ Travel & Commerce Sinch — CTA 175,000+ businesses already on Sinch Your next customer is waiting on WhatsApp. Don’t make them wait. Join brands across Home Services, Financial Services and Travel. Go live in 7 days — and start converting every customer moment into revenue. ✓Live in 7 days ✓No long contracts ✓Dedicated onboarding team ✓Free consultation Talk to Our WhatsApp Expert → No credit card · Free 30-min consultation ✕ Go live on WhatsAppin 7 days. Tell us about your business and our team will build a custom WhatsApp automation roadmap — free. 🔒 Your data is safe. We never spam. Unsubscribe anytime. 🎉 You’re on the list! Our WhatsApp expert will reach out within 24 hours with your custom automation roadmap. Check your inbox — something good is coming.

BLUEPRINT SERIES / 2026 Turning call queues into self-service. How Voltas built a 24/7 WhatsApp service booking system to eliminate wait times and handle 160,000+ requests with zero agent involvement. 160K+ Service Requests Handled 40K+ Requests Per Month 24/7 Availability for Customers A JOINT OPERATIONAL STUDY BY SINCH X VOLTAS 02 THE OPERATIONAL CHALLENGE STRATEGY ANALYSIS Legacy models reached their limit. Voltas faced a critical operational ceiling. As the customer base expanded, the traditional call center model began to fracture under the weight of manual coordination and high-frequency service requests. 01 The Queue Crisis High call traffic led to extended wait times, creating a negative cycle where customers were stuck in long queues for simple bookings. 02 The Time Barrier Service was restricted to business hours. Without 24/7 access, customers had no way to schedule urgent or after-hours repairs. 03 Manual Data Strain Relying on human agents for every ticket led to coordination errors. Manual entry caused gaps that reduced customer satisfaction. 04 Wait-Time Fatigue Navigating IVR menus and waiting for a human voice became a major pain point. Users demanded an instant, app-like experience. The goal was to transform a manual bottleneck into an instant, automated self-service win. 03 STRATEGIC ARCHITECTURE SINCH | VOLTAS BLUEPRINT The “Modern Service Desk” Logic Voltas didn’t just add a chat button; they re-engineered the booking journey. By utilizing WhatsApp Flows, the team replaced fragmented human conversations with a native, form-based engine that lives entirely inside the chat interface. 🔄 Native Flow Architecture By moving selection menus for products and symptoms into WhatsApp’s native interface, we eliminated the friction of external redirects and slow-loading websites. 🔗 Seamless Data Sync The system integrates directly with the Voltas backend to auto-fetch account details. For new users, smart PIN-code detection automatically maps the city and state for error-free booking. 🤖 Autonomous 24/7 Operations The entire journey is human-independent. This ensures that a service request made at 2:00 AM is handled with the same speed and accuracy as one made during peak business hours. The Strategy: Turn a 10-minute manual call into a 90-second digital breeze, offloading 40,000+ requests per month to an automated system. 04 THE SELF-SERVICE JOURNEY OPERATIONAL FLOW How the engine works. A fully automated WhatsApp Flow replaces the entire call center booking process. From issue selection to ticket confirmation, the user stays within a single, native interface. 01 📋 Product & Issue Selection Customers select their specific product category, issue type, and symptoms from structured, easy-to-tap menus. 02 📍 Address Confirmation The system auto-fetches saved details from the backend. Users can add new locations with PIN-based auto-detection of city and state. 03 💬 Details & Diagnostics Users can add specific comments or upload photos of the product to provide technicians with pre-visit context. 04 ✅ Instant Ticket Generation The request is registered natively. A confirmation message with a unique Ticket ID is sent back to the user instantly. The entire journey is completed in under 90 seconds, operating 24/7 with zero human intervention required. 05 THE TECHNICAL ENGINE INFRASTRUCTURE SPECS Intelligence beneath the interface. The success of the Voltas service desk is built on deep backend integration. By connecting WhatsApp directly to the core database, we enabled a level of automation that eliminates human error and manual data entry. 🔗 Seamless Backend Synchronization The system is natively integrated with the Voltas backend to auto-fetch existing customer account details and saved service addresses instantly. Zero manual data entry for returning customers. Real-time verification of product warranties and history. Direct synchronization with existing CRM data. 📍 Smart PIN-Code Detection For new users or secondary locations, the system utilizes a proprietary PIN-based logic to maintain data integrity across the service map. Automatic detection of Metro, City, and State from a 6-digit PIN. Elimination of typing errors in geographic data. Instant mapping to the nearest available service center. 📋 Native Form-Based Architecture By using WhatsApp Flows, we replaced clunky chatbot menus with structured, multi-step forms that feel native to the mobile interface. Reduced context switching for the end user. High-speed navigation through product sub-categories. Consistent data formatting for backend ticket creation. This technical foundation allows Voltas to process over 40,000 monthly requests with zero human intervention required at the point of booking. 06 THE PERFORMANCE DATA RESULT SCORECARD Self-service at massive scale. Measured since the deployment of WhatsApp Flows, the impact on Voltas’ operational efficiency has been immediate and transformative. 160K+ Total Service Requests Over 160,000 service requests have been successfully registered via the WhatsApp Flow to date. 40K+ Monthly Volume Consistently handling over 40,000 automated requests every single month. ZERO Agent Involvement 100% of the booking journey is handled by the automated flow, from start to ticket generation. 🕐 24/7 Availability Customers can book anytime, day or night, with zero wait or queues. 📉 Operational Relief Drastically reduced call center load and manual scheduling errors. By empowering customers with a native, intuitive self-service tool, Voltas has redefined the standards of after-sales support efficiency. BLUEPRINT COMPLETE Ready to build your Self-Service Engine? The transition from manual call queues to automated WhatsApp Flows is no longer a luxury—it is an operational necessity. Join the brands delivering instant, 24/7 customer service at scale. 01 Audit Your Volume Identify high-frequency, low-complexity requests currently overwhelming your agents. 02 Map the Flow Design a structured WhatsApp journey that auto-fetches backend data for a 90-second experience. 03 Deploy & Scale Launch your automated service desk and handle thousands of requests with zero agent load. GET STARTED TODAY Talk to our automation team Visit sinch.com to begin your transformation. © 2026 SINCH X VOLTAS | Intelligent Customer Communications

Next-Gen Service AC Failure at 2 AM? Don’t sweat it. The days of waiting for “business hours” are over. Voltas has reimagined customer care for the digital age, handling 40,000+ monthly bookings without a single minute of hold music. 24/7 Instant Response No Call Center Queues Instant Ticket Generation Scroll to see how it works Voltas Care ● Online 160K+Repairs Handled Why the old way did not work. Before we started using WhatsApp, it was hard for our team to help everyone at the same time. Here are the main problems we fixed for you. 📞 Phone Lines Were Full During the hot summer months, too many people called at once. This meant you had to wait a long time just to talk to someone. 🌙 Closed After 6 PM Our office used to close in the evening. If your AC broke at night, you could not even start a booking until the next morning. 👤 Too Much Manual Work Every booking needed a person to type in the details. This was slow and sometimes led to mistakes with addresses or times. ⏱️ Waiting Was Frustrating No one likes waiting on hold. You wanted a way to book a repair instantly on your phone without talking to anyone. SERVICE IS NOW LIVE Voltas has introduced WhatsApp Service. We moved our entire service desk into a simple chat. Now, Voltas handles everything for you automatically, 24 hours a day. 📋 It finds your product No more searching. Choose from a simple list of ACs and Coolers to start instantly. 📍 It knows your address The system finds your home instantly. If you have a new home, just type the PIN code to update it. ⚡ It books your repair No more waiting for a human agent. The chat finishes your booking and sends your Ticket ID in seconds. 160,000+ Repairs Handled 40,000+ Users Monthly Ready to build your Self-Service Engine? Stop letting support queues drain your resources. Download our 24/7 Automation Roadmap and learn how to handle massive scale without adding a single human agent. Get the Automation Roadmap — Free ✕ Claim Your Roadmap Enter your details to receive the step-by-step guide to automating your customer service desk on WhatsApp.

Executive Brief SAP ECC Support Is Ending. Enterprises Must Decide What Comes Next. For more than two decades, SAP ECC has powered finance, supply chains and enterprise operations across thousands of organisations. However, SAP’s innovation strategy has now shifted toward SAP S/4HANA, designed for real-time analytics, automation and AI-driven business processes. THE CHALLENGE Organisations still running SAP ECC are now approaching a critical decision point — whether to continue operating on legacy ERP systems or begin planning their transition to S/4HANA. 75% of SAP customers worldwide are still operating on SAP ECC environments. 2027 SAP ECC mainstream maintenance ends December 31, 2027, after which organisations face unsupported systems and increased operational risk. 85% of enterprise ERP deployments are expected to shift toward cloud-based platforms in the coming years. The timeline for ERP modernisation is no longer theoretical. Organisations that begin planning their transition early gain time to evaluate migration strategies, preserve customisations and optimise their digital transformation. Those that delay may face increasing competition for SAP expertise, higher migration costs and compressed project timelines. The Cost of Staying on SAP ECC While SAP ECC continues to support critical business operations, legacy ERP systems introduce operational inefficiencies, rising maintenance costs and increasing security exposure. For many organisations, the financial impact of delaying ERP modernisation is already measurable. Data Silos & Delayed Reporting 4.3 Days Executives receive operational reports that are on average 4.3 days old, slowing decision-making in rapidly changing markets. High Maintenance Burden 72–80 % IT teams running legacy ERP systems spend the majority of their technology budgets maintaining existing infrastructure instead of investing in innovation. Limited AI & Automation 2.5 × Faster Organisations using AI-enabled ERP platforms achieve up to 2.5× faster insights and significantly reduce manual finance operations. Security & Compliance Risk ₹17.9 Crore The average cost of an ERP-related data breach for Indian enterprises, with legacy on-premise systems significantly more vulnerable. 4.3d Delay 80% Maintenance 2.5× Faster ₹17.9Cr Risk The Hidden Cost of Standing Still A large Indian manufacturer running SAP ECC estimated their annual “cost of standing still” — including deferred innovation, manual workarounds and compliance exposure — at ₹8–12 crore per year. SAP S/4HANA • CLOUD TRANSFORMATION SAP S/4HANA: Modernising Enterprise ERP SAP S/4HANA Cloud Private Edition combines ERP software, cloud infrastructure and managed services into a single transformation program designed to help organisations modernise their ERP landscape while preserving operational continuity and existing customisations. Unlike traditional ERP upgrades, SAP S/4HANA Cloud Private Edition provides a structured pathway for organisations to transition from legacy systems to a cloud-enabled ERP platform designed for real-time analytics, automation and AI-driven decision-making. ☁️ Private Cloud ERP S/4HANA Cloud Private Edition provides a modern ERP foundation while allowing organisations to retain critical business processes and customisations developed over years of operation. 🌐 Certified Cloud Infrastructure Delivered through hyperscaler infrastructure such as Microsoft Azure, AWS or Google Cloud with enterprise-grade reliability and scalability. ⚙️ Managed SAP Operations Infrastructure and technical operations are managed by SAP specialists, allowing internal IT teams to focus on innovation instead of system maintenance. KEY METRICS 30% Reduction in IT operational costs within the first two years of deployment. 162% Average three-year ROI achieved through modernised ERP operations. 2.1 Years Average payback period for organisations adopting SAP S/4HANA Cloud. Your Path from SAP ECC to S/4HANA Every organisation’s ERP landscape is unique. The transition from SAP ECC to S/4HANA can follow multiple migration approaches depending on system complexity, customisations and transformation goals. Approach Timeline Risk Level Custom Code Best For Brownfield (System Conversion) 6–12 months Low Preserved Complex ECC environments Bluefield (Selective Data Migration) 9–15 months Medium Partially redesigned Process harmonisation Greenfield (New Implementation) 12–18 months Higher Rebuilt Full transformation ★ Why Enterprises Choose Embee 500+ SAP implementations across manufacturing, BFSI, pharma, retail and public sector. 96% On-time delivery across SAP transformation projects. 30 Days Initial scope delivery for SAP S/4HANA transformation programs. Start Your ERP Transformation SAP ECC mainstream maintenance ends December 31, 2027. Organisations that begin planning their migration early gain the flexibility to modernise processes, optimise customisations and control transformation costs. Embee’s SAP S/4HANA Readiness Assessment provides a structured evaluation of your current SAP ECC environment, estimated migration timeline, projected ROI and a prioritised modernisation roadmap.