Pinterest SEO 2021: How to Get More Traffic from Pins
Want to grow your blog or business with Pinterest in 2021? You’re in the right place. Pinterest isn’t just a fun place for recipes or outfits — it’s a powerful search engine. With the right Pinterest SEO, your pins can bring in more traffic every single day.
In this guide, you’ll learn how to use Pinterest SEO to boost your reach, grow your account, and get more traffic — step by step.
Let’s get started!
What Is Pinterest SEO?
Pinterest SEO means making your pins easier to find on Pinterest. Just like Google, Pinterest uses keywords to show users what they’re searching for.
If you use the right keywords in the right places, Pinterest will show your pins to more people. And that means more clicks, saves, and traffic.
Why Pinterest SEO Matters in 2021
In 2021, Pinterest became one of the top places people go to search for:
- Blog tips
- DIY projects
- Fitness goals
- Recipes
- Fashion ideas
- Business help
The best part? Pins can go viral weeks or even months later. So if you do it right once, your pin can keep bringing traffic for a long time.
Step-by-Step: How to Use Pinterest SEO in 2021
1. Start with Keyword Research
Before you pin anything, find the keywords people are searching for.
Here’s how:
- Go to Pinterest search bar
- Type a word (like “healthy snacks”)
- Look at the suggestions that pop up — these are popular searches
- Save the best ones in a notebook
Use these keywords in your pins and boards!
2. Optimize Your Pinterest Profile
Your profile helps Pinterest understand who you are.
Do this:
- Use a clear profile picture
- Add keywords in your bio
- Use your real name or brand name
- Write a short description using your top keywords
(Example: “Helping moms plan easy meals | Quick recipes | Healthy tips”)
This helps people and Pinterest know what you’re all about.
3. Create Keyword-Rich Boards
Boards are like folders. Each one should have a clear topic.
Do this:
- Name your boards using keywords
(Bad: “Yummy Things” → Good: “Easy Breakfast Recipes”) - Write a board description using related keywords
- Add 15–20 great pins to each board (including some of your own)
Pinterest looks at your board names to decide where to show your pins.
4. Design Click-Worthy Pins
Your pin’s design matters just as much as the text.
Here’s what to include:
- Vertical size (1000×1500 pixels is best)
- Bright colors and readable fonts
- A short title that makes people curious
(Example: “10 Time-Saving Meal Prep Hacks”) - A small logo or website (optional)
Keep it simple but eye-catching.
5. Use SEO in Your Pin Title and Description
When you upload a new pin, add your main keywords here too.
- Title: Include your main keyword
(Example: “Easy Dinner Ideas for Busy Families”) - Description: Write 1–2 sentences that explain what your pin is about
Add 3–5 keywords naturally
Use simple language and a friendly tone
✅ Example:
“Need quick dinner ideas? These easy meals are perfect for busy families! Healthy, simple, and ready in 30 minutes.”
6. Use Hashtags Wisely
In 2021, Pinterest still supports hashtags, but don’t overdo it. Use 3–5 targeted hashtags in your description.
Examples:
- #mealpreptips
- #easyrecipes
- #momlife
These help your pins show up in search and trends.
7. Pin Consistently
Pinterest loves active users. Don’t pin 50 pins at once and disappear. Instead:
- Pin 5–15 times per day
- Mix your pins with others’ high-quality pins
- Use a scheduler like Tailwind if needed
Consistency tells Pinterest that you’re a reliable creator.
Bonus Tips to Boost Pinterest SEO in 2021
- Use Rich Pins: These pull extra info from your site, like your blog title. They make pins look more professional.
- Claim your website: Go to Pinterest settings and claim your site to boost trust.
- Check analytics: Use Pinterest Analytics to see what’s working. Focus on popular pins.
- Refresh old pins: Create new graphics for your best-performing blog posts.
- Stay trendy: Follow seasonal keywords and upcoming holidays to boost reach.
Pinterest SEO Checklist
| Task | Done? |
|---|---|
| Did keyword research | ✅ |
| Optimized profile and bio | ✅ |
| Named and described boards clearly | ✅ |
| Used SEO in pin titles and descriptions | ✅ |
| Created eye-catching pin designs | ✅ |
| Used hashtags (3–5) | ✅ |
| Pinned consistently | ✅ |
| Checked Pinterest Analytics | ✅ |
Final Thoughts
Pinterest SEO in 2021 doesn’t have to be hard. With the right keywords and a little planning, your pins can bring in more clicks, more traffic, and more sales.
Keep it simple. Be consistent. Use smart keywords.
And remember — Pinterest rewards creators who stay active and give value.
You’ve got this!
FAQs
Q: How long does it take to see results from Pinterest SEO?
It can take a few weeks. Pinterest is slow at first, but pins can grow over time.
Q: Do I need a blog to use Pinterest SEO?
No! You can also drive traffic to a YouTube channel, Etsy shop, or product page.
Q: Can I use Pinterest for free?
Yes! All SEO tips work with a free Pinterest business account.
Q: What are Rich Pins?
Rich Pins pull extra data from your website (like blog post titles). They look more professional and clickable.
